These examples of mission and vision of a company, demonstrate how they define the philosophy of it, an essential rule to add customers and gain an original image in the market.
However What is the mission of a company? It is the reason why it was created, it is the reason for its existence, in order to serve a specific audience.
In general, the business mission tries to answer what makes it different from other brands, what the business consists of and who is the target audience.
Meanwhile, the business vision meansHow do you see the company in the future, not only from an economic point of view, but also other long-term goals.
The vision helps define achievable objectives and plan what will be of the firm in the coming years.
To work! Interesting examples of a company’s mission and vision
The mission and vision of a private company or public must be transmitted to their clients so that they feel identified with it.
1.Google
Mission. “Organize the world’s information and make it universally accessible and useful.”Vision: “Provide access to the world’s information in a single click.”
2. McDonald’s
Mission: “To provide a fun and safe environment where customers enjoy good food with quality ingredients at affordable prices.”Vision: “Go for profitable growth and improve to serve delicious food to more customers, every day and around the world.”
3.American Express
Mission: “To be an essential element for customers by providing differentiated products and services in order to help them achieve their aspirations.”Vision: “To provide the best user experience every day”.
4.Adidas
Mission: “To lead the sporting goods industry with brands based on a passion for sports and a sports lifestyle.”Vision: “To be leaders in innovation and design that help athletes of all skill levels achieve peak performance with every product we bring to market.”
5. Coke
Mission: “Refresh the world”. Make difference”. Vision: “To be a global, responsible citizen, who makes his contribution to a better world.”
Recommendations for creating a business mission and vision
Both concepts are extremely interesting, as well as betting on the future and pleasing the clientele, but how do you write one?
Calm down! today you will learn how to make the mission and vision of a company.
to. Why was it created?
If you look at the examples of mission and vision of a companyin all of them you will find the origins of it, that is, what is the specific work of the brand.
In this sense, in this first step it is recommended to imply that it is there to accompany the client, that it pursues a purpose.
Phrases such as: “we work for…”, “we help you to…” are very helpful.
b. Define your audience
The importance of the mission and vision of a company is that it defines the type of audience it is aimed at, which helps to define an effective marketing strategy. marketing.
In this sense, by choosing who you want to serve, you will be able to focus the values of the brand in a specific sector of the market, according to their tastes.
c. Mark the difference!
The third step that will give the final touch to the mission and vision will be to explain to your future clientele what makes you different from others and why they should invest in you.
There are hundreds of thousands of brands, all competing with each other to attract the largest number of customers, so you must offer something different.
It does not necessarily have to be a product, sometimes, social attention and accompaniment to the client.
Mission and vision: They are not the same, nor are they similar…
The difference between mission and vision are:
The mission is made to inform, so that the client knows what the brand was created for, while the vision serves as a mode of inspiration for clients and employees.On the other hand, the mission addresses specific issues such as the purpose of the company and its organization. Instead, the vision will always be to envision the future, what the future might hold for the brand’s founders, employees, and customers.At the time of writing, the mission is usually longer than the vision, because more is known about the present than what is known about the future.
company values
Having given examples of a company’s mission and vision, it is important to mention What are corporate values?
It is about those ideas that serve to guide the actions and decisions that are taken in the company in order to satisfy the clientele and the workers.
These are fundamental to give it an organizational identity, they also help to make decisions and define which actions are conducive to the brand.