What is personal branding or personal brand? – CV Sample

According to Forbes, the 75 % of HR departments search Google for candidates for a vacancy. If the results point towards your brand, you will gain more credibility with recruiters. Which makes you a very potential applicant.

This is the power of personal branding: opens the doors to better professional opportunities, as well as all kinds of beneficial relationships in the workplace. Find out how you can build and boost your brand to stand out. ✔

Why is personal branding so important today?

Because it is necessary to stand out in such a saturated market to be able to get the attention of whoever you want: be they clients or recruiters if you are applying for a job.

💡 To consider: personal branding, also known as personal branding, is how others perceive you thanks to each action you take, how you communicate and what you communicate. It is about executing a personal marketing strategy, or in other words, knowing how to sell yourself.

Your brand shows who you are, what you do, how you do it and what values ​​govern your steps . All this provides differential value in the market and makes you a memorable brand; since it is easier to remember and distinguish a person by his phrases and actions.

Do you still have doubts about the relevance of this concept? Here we share other points that will help you understand why it is important to build your own brand 👇:

Because a person has the ability to influence other people. Because it generates visibility, trust and security. Because it positions you as a leader in your sector. Because it attracts professional opportunities. Because it drives your personal and professional success.

📌 Take into account: It is difficult to remember who replicates the steps of others. But it is easy to remember someone who shares their messages differently from the rest, leaving the stamp of his personal brand. If you manage to achieve this effect, you have created a personal branding worth highlighting.

Interesting facts about personal branding that you should know

Personal branding is a concept that has been around for years. However, there are still professionals who have not worked their personal stamp; but they have time to do it if they want stand out from the crowd and take off your career based on your goals.

If you are looking for a job, for example, and the recruiter sees in your CV that you have mentioned your personal brand, he will immediately go to know more about you. Whether on social networks, website, blog or other channel. This will increase the attractiveness of your professional profile.

Here are some interesting facts about this concept 👇:

with your personal brand more than being known you get to be recognizedbecause two people cannot think in the same way or execute the actions in the same way.

Wherever you make your personal brand known, be it in your curriculum vitae or other important documents for your career, you will be able to stand out and increase the attractiveness of your profile.

💡 To remember: the personal brand is the image that you project to the world through each of your actions and, consequently, the mark that you leave on other people.

How to develop your personal brand?

Creating your brand as your own identifier is as important for your professional career as it is for your personal life because it becomes one more element that defines you and accompanies you as a professional and as a person in all aspects of your life.

💡 Note: The construction of your personal branding is a procedure that must be based on a series of parameters so that it transmits your differential value.

This way you can start building the pillars of your personal branding 👇:

Define the main purpose

Why do you want to build your brand? What is the purpose you want to achieve?

This is a very important project for your career, so you must have a starting point and an end point. It is the best way to know what steps to take.

Some questions you can ask yourself are the following 👇:

What is my professional goal? What is my vision? (How do I visualize myself in 3 years, in 5 years, in 10 years…). What is my arrival goal? What do I want to get? (A new job, new clients, new contacts…). What is my differential value? (What makes you unique as a person and professional). How do I want to be remembered? (For your clients, recruiters…).

Each goal should be: specific, measurable, achievable, realistic and quantifiable ; vague purposes get you nowhere.

📌 Tip: the number of goals is personal, you can set as many as you want; think that big brands do not have a single objective. Of course, knowing how to prioritize is the key to success in these cases.

Identify your target audience

In the personal brand you are your own company and you must transmit a uniform image. Therefore, each content to be shared must be focused on a particular audience.

The professional world is very wide. So leaving a mark and being the author of your own story is what will make the big difference among the recipients of your messages. Therefore, you must determine who your target audience will be: who you want to address.

They may be customers, suppliers, companies, colleagues, recruiters… In the case of the latter, you must prioritize an industry to avoid confusing the contractors.

📌 Tip: your personal branding is a tool that complements your CV and vice versa. For this reason, you should avoid mixing audiences from opposite sectors in an effort to want to cover a lot of space; It does not convey a good image. Don’t focus on masses.

Define your communication strategy

Once you have determined who your target audience will be, the next step is to create your communication strategy taking the recipients of your content as a reference.

The importance of defining what is the message you want to communicate and in what tone is that these elements will act as a differential value. Remember that each person has different forms of communication; therefore, it is easy to recognize a brand by its messages (phrases, voice…).

📌 Additional tip: Your communication tone must be adapted to your target audience: energetic, humorous, inspiring, emotional, informative, etc.

Choose the channels where you will be present

It can be a website, blog, social networks (Facebook, Instagram, Twitter…), professional networks (LinkedIn) or any other platform used by the recipient of your message.

It is best to get to this step after completing the previous ones because they are all related to each other, but follow this sequence.

💡 Note: each channel has a different audience and different usage characteristics. Therefore, the message must conform to these guidelines.

Create an action plan

Now that you have created the base of your personal branding, start planning the action plan that you are going to follow to share your brand. This implies the following 👇:

Your corporate image (branding). Your content marketing strategy (initial messages and social network). Your recruitment strategies. The measurement tools you will use to analyze the results. The optimization of your plans.

There is no end to this process. Personal branding is a permanent cycleso once you finish analyzing the results, you must start over by applying improvements.

Tips to establish and optimize your personal branding

After creating your personal brand you must begin its efficient management to help you achieve the objectives set from the beginning. It’s not just about make it and forget it, this is continuous work. This way you can optimize your personal branding 👇:

Build a network of contacts that will help you boost your brand. Be constant, good results involve time and dedication. Share content of interest that answers questions, not just sells.

📌 Take into account: An effective personal branding is one that projects who you are and what you do in each of your actions. Basically, speak for yourself and leave memorable footprints.

Interact with other brands and businesses; get noticed Review the results periodically and apply the necessary improvements. Complement your personal brand with a CV where you expose your experience and skills. This is a plus for recruiters.

Common mistakes when building a personal brand

Creating your personal brand is a continuous step by step, it is not something that will give you results overnight and without an effort involved.

In fact, in this effort you could make mistakes that they would seriously hurt your personal branding. Some examples of common errors are the following 👇:

Create an incoherent communication plan (wanting to reach the masses). Pretend to be someone else and convey an inconsistent image. Set goals that are far from reality. Ignore the results. Forget social profiles and the website. Ignore the needs and interests of your target audience. Forget market trends and updates. Do not define the products or services you seek to offer.

In summary…

A personal brand distinguishes you from the rest and highlights your differential value, an essential plus when you are looking for a job. If you haven’t created it yet, this is the best time to start and open doors to professional opportunities. ✔