The concept of comfort zone was born in the 1920s with the popular expression in American English ‘out of my comfort zone‘ in Spanish ‘out of my comfort zone‘. This expression originated to refer to the impossibility of performing a position or job because it is outside your comfort zone.
The comfort zone in terms of psychology is a mental zone where there is no sense of risk. The comfort zone is a state/place that psychologists recommend being in to control situations of stress or disorientation.
In the area of the coaching the comfort zone is a limiting mental place. As is everything you already know and master as habits, routines, attitudes and behaviors, the coachers indicate that they limit the entrepreneur.
See also What is Comfort?
Coaching: get out of your comfort zone
In the area of coaching For entrepreneurs, it is suggested to leave the comfort zone to get to the next learning zone where you observe, experience, compare and learn new situations and things. This area includes travel, meeting new people, trying new food, among other things.
Jumping from a smaller zone to a larger one means that both expand, therefore the comfort zone would become larger and more forgiving. Furthermore, what was previously learned is accumulated and is not lost.
After the learning zone there is the unknown zone or, as they call it, the panic zone. It is the area where dreams would be if you turned it into the magic zone. To reach the magical zone you must go beyond the unknown.
He coaching recommends that to transform the panic zone into a magic zone it is necessary that the emotional tension that generates fear be weaker than creative force that generates motivation. Therefore, you need to develop a personal vision and take risks.
You may want to read more about Coaching and Resistance to Change.