He release consists of a note, report, part or statement containing certain information and that is disseminated massively through the media for the knowledge of the general public.
Note through which a person or company communicates news to the general public or rectifies an error
The statement can be written by a person involved in a momentous event, by a journalist, by a company, by a government, or by an organization, and then it is sent to the different media for its collective dissemination.
Many companies use the press release to announce new products or services or to establish responsibilities in some fact that unfortunately links them.
It is common for some renowned companies or brands to suffer from piracy or crime that alters their services or products, while when this is discovered it is essential that an official statement be issued in which the situation is explained and the company alerts its customers or consumers about it, especially if health is at risk.
Likewise, the artists, through their press agents, make use of this type of communication to clarify or deny situations or to announce upcoming presentations.
When an artist, actor, musician, painter, will premiere a work, they usually anticipate it to the press through a statement so that the media can then make it widely known.
On the other hand, when they are involved in a scandal or are hospitalized for some condition in a sanatorium, it is also common for a statement to be written in which they distance themselves from the controversy and clarify their position on a fact, or specify the state of health, evolution, as appropriate.
Governments also use the statement on a recurring basis to transmit various sensitive information of interest to citizens, from communications about increases in service rates and taxes, the carrying out of new infrastructure works and some salary benefits for some sectors, among others.
Reach the right audience and the largest number of people
The mission of the release, also called Press releaseis that the information it contains reaches the ears of as many people as possible, that is, the objective is not that it reaches a medium or a certain journalist, but rather that the objective is the people.
It should be noted that it can also happen that it is addressed to a certain sector of the population, with which it will be sought that it be disseminated by those media that normally follow the type of public that is targeted to know the news.
Although as we mentioned above, the statement can be written by any individual, ideally it should be written by a professional with solid knowledge in communication and journalism, who not only knows the criteria of the publications, but also knows how to adapt the information. in question to the structure of a news item and to do it in an attractive way.
Characteristics
Although there may be variations, the following is recommended to write a statement: clear, forceful and precise title, indicate date and place, be written in simple language and avoid long paragraphs, technical vocabulary and flowery terminology, the first paragraphs they must contain the important information to be made known, without detours or delays and finally must be signed by the company or by the person concerned, and if necessary, indicate a telephone number or contact form for the public if you want more information. information.
On the other hand, the concept is used to refer to that place that has easy communication and that can be accessed with great ease.
We generally use this sense to express that this or that neighborhood, house, apartment is located in a very good place in a province or city, because it is close to means of transportation, and because it is basically an area that has a good price in the real estate market.
Following