Propaganda is a method used historically to send a message to a certain recipient who is sought to be attracted in some way. Although today the term is related and confused on numerous occasions with advertising, propaganda may not have to do with the sale of a product or service but rather with political and cultural issues. In any case, the main objective of propaganda is to attract the public for a certain purpose.
As a method of communication, propaganda is known to be subjective and partial in several aspects: the way in which it presents the information, the selection of the information, the type of public it targets, etc. Advertising usually also uses striking and attractive resources that make it stand out from any other type of advertisement, for example, if we talk about graphic advertising, it will usually be in color, with large letters, with striking drawings or designs that generate emotionality in the public, etc. Although propaganda is not prohibited, there is a fine line between what is considered appropriate and what happens to be subliminal propaganda in which the person is appealed to from the unconscious, which would not allow them to make fully thought-out decisions.
When we talk about political propaganda, its objective is very clear and always has to do with linking the common citizen to a certain party, position, ideology or system. Thus, the propaganda that systems such as the communists, the Nazis or even the US governments carried out and carry out to attract citizens to commit themselves to the system, to participate in the army, etc., is historically known.
Propaganda is closely linked to politics and that is why electoral campaigns today depend to a large extent on it. In this way, it seeks through all kinds of media and supports to carry out a communication plan of proposals, promises, resources to be used, and even works in a great way on the political personality of the candidates, making works of art or design with their faces or their image to reach the emotionality of potential voters.
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