What is a poster
The poster is a large sheet that functions as a support to transmit information about an event, product or service.
The poster is a printed sheet, either on paper or other material, in which offers brief information. Its purpose is to persuade the reader to attend an event or purchase a product or service, which is why it is usually used in the area of advertising.
The content of the posters is usually informative and propagandistic, therefore it must be attractive and original so that it attracts the public’s attention and is read, especially because it is usually placed on public roads where they can be lost sight of, among others. posters or advertisements.
For example, “They placed a poster at the entrance to the development with the calendar of activities for next week”; “Yesterday I saw the poster announcing my favorite band’s concert in October.”
Posters can cover various types of information of public interest, which is why they are widely used for advertising, business, political purposes, contests, cultural events, concerts, exhibitions and fairs.
Poster Features
The poster is a communication tool that differs from other channels or news media due to its characteristics:
The posters have a design that captures the attention of the public and encourages quick reading. They are composed of simple, brief and direct language. Their content is structured in such a way that the main idea stands out easily. It offers the main data of the product , service or event. The slogan is used. They offer data on the product, service or event. They use attractive and easy to remember images that can be, for example, illustrations or photographs. Their design must be attractive, which is why various types of images can be used. graphic shapes and make use of different colors. They are placed in strategic places with great visibility and traffic of people.
See also advertising copy and informational text.
The word poster derives from French posterwhich in turn derives from Latin affictum and means “stuck.”