Poster Definition

A poster is an advertisement that communicates some future event or current situation and that generally has a considerable dimension so that it is well appreciated and noticed by the public to which it is directed and a deliberate artistic intention that will seek to attract more than the ordinary.

Meanwhile, the poster is one of the main tools that advertising has when it comes to urban visual communication. In other words, with this I do not mean that in those places far from the metropolis we do not find this type of media to announce to its inhabitants the realization of a musical show, among other issues for example, but that in reality this resource is not be as massive or invasive as if it happens in the most important cities in the world, that if one observes them very closely and in detail, one finds that there end up being hundreds posters that announce and propose various things, from recitals to drinks and that are printed on walls, public garbage cans and huge supports destined for this purpose, in every corner of the city and waiting for you, me, him and them. look.

Of course, and in the event that the objectives of the poster are to communicate an event or promote a product or service, it must be consider several transcendental questions, among them, the type of traffic that frequents the area in question, the environment of the area in which it will be located, if there are shopping centers or direct competition and the dimension plus the support that will be used, which also turn out to be decisive when it comes to attracting the eye or No.

As a consequence that the poster will always be accompanied by an environment that offers an infinity of visual stimuli, the creatives must attend to very specific questions, among these: clear identification of the product or service offered, characteristic illustration and a short and direct text to get the attention of the recipient.

Although the quintessential use of the poster will be a promotional matter, therefore advertising is the area that appreciates it the most, other areas such as education, religion, politics or society also know how to use it.