A plan is above all the consequence of an ideagenerally and based on achieving optimal organization, It will take the form of a written document in which said idea will be reflected, accompanied by the goals, strategies, tactics, guidelines and policies to be followed in time and space, as well as the instruments, mechanisms and actions that will be used to achieve the proposed purposes and that were the motivation of the plan. The resource of writing it on a sheet or typing it on the computer will avoid forgetfulness, losses or other issues that threaten the continuation of the project.
Meanwhile, the plan is also characterized by its dynamism, since a plan does not turn out to be a static instrument without movement, on the contrary, it will always be aware of the modifications that are necessary to make based on the results that are being obtained.
It is very common and very useful tool for future companies, that before becoming such, they use the so-called business plan to position themselves and see if the initiative they propose is viable and profitable in the medium and long term. With this, what is done is to avoid unnecessary expenses or waste of time in projects that may not make sense and most importantly: it allows you to have control of the business that you want to do with respect to the much feared failure.
In addition, the plan allows its organizers to reflect on the initial idea, look for the best alternatives and shape a coherent discourse that will ultimately be the key to the company’s success, if necessary, because the plan will also act Thus, as a kind of letter of introduction for it so that investors or future and possible partners and clients approach it in the initial times.
Between The essential elements that any business plan should include include: characterizing and differentiating the product or service to be offered, the resume of those responsible, including studies and skills of the people who will make up the company, an analysis of the market in which it will have to compete, the operations it will have, the financial forecasting and financing mechanisms.