the one of persuade is a word that in our language allows us to refer to the action from which someone is convinced to do or failing to do something.
Action through which one seeks to convince another to do or think something or other
The mission or objective will be for the interlocutor to modify his way of thinking or his behaviors, while, to achieve this, it is essential to exert an influence on him through his emotions and feelings, that is, he will appeal to them and also give him certain sensitive information that was unknown, in order to achieve the desired change in favor.
This term presents a variety of synonyms, although, without a doubt, that of convince is the one we use the most in its place, while the concept that directly opposes it is that of talk out which precisely refers to move, insist someone to desist from carrying out an action or activity or to forget some purpose or idea.
The of the Persuasion is a capacity, a faculty, that someone has and that allows them to convince another of something.
Ability to instill in the other that if he changes his position he will obtain benefits
Through the use of convincing arguments that make it possible to convince the public that their position is wrong or not correct, while the one proclaimed by the persuader is the convenient one, because it is the one that will allow them to achieve a series of personal or collective benefits or advantages. .
An effective and widely used tool in commerce, advertising, and politics
For this matter of achieving the conviction and approval of the other is that persuasion is one of the most important tools at the request of the sale of products and services and also in the field of politicsboth contexts in which without a doubt without the consent of the public it is difficult to succeed and prevail.
With persuasion what is sought is directly influence beliefs, behaviors, actions, and motivations that people present so that they end up accepting a situation that we propose or change their positions and turn towards our proposal.
This process of persuasion is specified from the use of various resources, although the word is one of the tools par excellence when it comes to convincing the other.
There are a variety of strategies, techniques, that help in achieving persuasion, such as: reciprocity (because people are almost always inclined to return the favors), commitment (once individuals commit to something, they stick to it, even and despite the change in the initial conditions), social proof (people tend to copy what others do, therefore, if the other buys it, I will do it too), authority (people are convinced that someone with authority in a matter has an opinion on this or that topic), shortage (if it is known that something, an offer for example, will be valid from such a date to such another, it will generate the need to consume it before that moment for fear of losing it) and the taste (Individuals are inclined to do what the person we like tells us).
At present, it is a hyper-extended resource at the request of the advertising of goods and services that the image of a recognized personality, with talent or with professional or moral authority is used to sell said products.
Journalists, for example, are the professionals that many brands decide to hire when they want to convey confidence to their clients or potential consumers regarding a product.
When the public appreciates the message that comes from a communicator with experience, and associated with values such as honesty, it will awaken confidence and they will not doubt the quality of the product because that honest journalist is telling them so.
On the other hand, athletes and celebrities are mostly used by marketing when wanting to convince the public to buy this or that brand or product because it will provide them with the style, beauty and look that they admire so much in their idols.
Years go by and this tool to summon an authority or famous person is still very valid in the commercial world and is one of the most effective tools when it comes to getting more sales and identification with a good or brand.
This resource has also been transferred to politics and it is common to see athletes, actors, musicians and other personalities in campaigns expressing their support for this or that candidacy.