What is Target:
Targetis a term that designates target audiences to whom the products and advertising of a marketing campaign are directed marketing. The word target comes from Englishand means in Spanish ‘objective’, ‘target’ or ‘goal’.
For its uses within the specialized vocabulary of the areas of Marketing and Advertising, it can be translated as target audiences. He targetin this sense, is the ideal recipient for which a product is designed.
As synonymsin turn, expressions such as target group (or target group), target market or target market (target market), or, simply, public.
He targetas such, is the market segment to which an action is directed marketing. Market segments are determined considering criteria such as the age, sex and socioeconomic or educational level of the potential consumers for whom a product or service has been designed, among other things.
In this sense, the Marketing is responsible for helping companies define the target to which your commercial efforts will be directed.
To do this, they consider a series of aspects of their potential clients or target audience, such as:
What are their tastes? What are their habits? Where are they? What needs do they have? What price would they be willing to pay for the product?
From there, the Advertising determines the best way to communicate your message to the target:
What are the most effective strategies for promoting your products or services, what is the language that should be used, what are the most suitable means of communication to transmit the campaign, etc.
See also: