What is an isologist
An isologue is an element of visual communication to represent brands, companies, institutions, products or services, which is characterized by indivisibly intertwining the logo (text) and a graphic symbol.
The logos of Burger King, Claro, Lay’s, Kodak, Pizza Hut and Häaguen-Dazs are clear examples of this.
In this case, the icon and the text that identify the brand are interdependent and cannot be conceived without each other, that is, they form a single visual entity. Each of the elements of the isologue is complementary to the other.
It differs, therefore, from the logo, which only involves the design of the text (for example, Coca-Cola), or from the isotype, which refers to the icon separated from the text that gives its name to the brand, product or institution (for example. example: the Nike firm).
It is part of the wide variety of graphic symbols useful in visual communication for the placement of brands and products in the market, although this is not its exclusive use.
In the particular case of isologists, the way they are conceived allows for a clear promotion and expansion of meaning, which is an element in their favor. However, unlike the logo or isotype, the isologue cannot be separated. This would imply a refreshing of the sign.
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