Effective communication meets the intended objectives of the message, achieving the desired effect.
Effective communication strategies or techniques should focus on the effectiveness of the communication elements in relation to the following:
Transmitter and receiver as interlocutors of communication, the sender being the one who elaborates the message and prints the intention, and the receiver who receives the message, modifying their behavior, the most important thing is the understanding and tolerance of individual differences, avoiding the generalization and distortion of the information.
Message: in reference to the set of signs that communicate something composed of signifier and signified, the message must have coherence between them, the signifier being what we perceive, and the signified being what we understand.
The channelas the medium in which the message is transmitted, must find the correct tools for efficient communication, such as, for example, the use of information and communication technologies known as ICT.
See also: Elements of communication
Characteristics of effective communication
Effective communication is characterized by transmitting a message in a way that meets the objectives expected by the sender to the receiver. It is also characterized by solving the problem of the interpretation that the interlocutors give to the message.
For communication to be effective, the interlocutors must seek understanding of each other through the development of a clear, precise and brief message. This means that this message must be:
Easy to understand, Express objectively what is meant, Express only what is intended.
Effective communication and assertive communication
Effective communication involves assertive communication. Assertive communication, in this sense, refers to the use of emotional intelligence so that the elements of non-verbal communication, such as tone of voice, can complement the message and not hinder it.
See also Assertive Communication.
Effective communication and efficient communication
For effective communication, effective communication is necessary, meaning the achievement of the expected objectives in terms of quality and satisfaction in the result of the message.
By achieving the objectives of the transmitted message, communication becomes effective, meeting the expected final effects. The terms effective and efficient communication can, in this case, be used synonymously.
See also Effective.
Effective communication and emotional communication
Affective communication refers to communication that has emphasis on the emotional. For affective communication to be effective, strategies for effective communication must be used, such as, for example, the understanding of individual differences, assertive communication techniques and the use of emotional intelligence.