The image that people have of a company and that its mission is for the company to lead the market in which it participates
The corporate image is the image that people have of a large company. However, that image will be the result of a deliberate construction and whose main mission is for the company to lead the market space in which it intervenes.
Communication and public relations specialists are the professionals who will be in charge of building a solid, attractive and of course reliable corporate image, which will attract consumers to consume the products or goods that the company produces.
Resources and tools that build the corporate image
There are various resources and tools when it comes to building that image, such is the case of communication campaigns through different media, radio, TV, graphics, internet, which includes not only web pages but also social networks, so in vogue. for these times, and so many other capable and efficient ways to generate in the public a mental image of the company in question.
Elements that make up the corporate image
Among the elements that make up a corporate image, we should mention the following: the company name (easy to remember and linked to what the company sells), logo (easily recognizable and attractive), slogan (must state and ratify the benefits of what the company produces), web page (named after the company and that has an attractive design) and brochure (the stationery associated with the company, invoices, brochures, envelopes, business cards, among others). All these elements mentioned help in the identification and recognition of the company.
must be believable
Another very important question regarding the image of a company is that, beyond its components and the strategies that mediate to build it, it is essential that it be credible, that is, an image cannot be built that in reality, in practice, be absolutely different from your image or directly a liar. Of course this does not add up at all and will be very negative in the perception that people form as well.
Actors involved in the construction of image
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However, we must emphasize that not only professionals in the communication and public relations area are the ones who build the image of a company, other social actors also influence this construction, such is the case of the mass media, organizations, journalists, among others.
We must also emphasize that not only companies have a corporate image, governments, academic institutions, social organizations, among others, have an image in this sense.
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