The term billboard is used to refer to those hanging structures that are normally located on walls or in highly visible spaces in which notices, notifications, dates and different important information are placed so that interested people can access it and be aware of the transmitted data. In a slightly more metaphorical sense, the term is also used to talk about the cinema, theater and other shows that are presented at the moment in each region (for example in a city) despite the fact that they are not explicitly communicated through a billboard.
Billboards are well known and common in spaces where a lot of information is poured and those who pass through the place are invited or requested to find out about different data. Some of the most common settings are schools, universities, workplaces, doctor’s offices, supermarkets, banks, etc. All these spaces use the billboard as a fast, easy and accessible method to communicate data to a significant amount of the population, thus avoiding wasting time having to communicate everything to whoever needs it. The idea of the billboard also supposes in a certain sense that, when the information is placed there, it is the responsibility of the interested parties to keep themselves informed about the exposed data.
Billboards can be very different from each other depending on the space in which they are placed. Thus, a student billboard will not be the same as a bank billboard, not only because of the type of information that is spread in each case, but also because of the type of language that will be used, the different ways of attracting the attention of those who will appeal etc. For example, a bank billboard is much more sober and formal than that of a student center, perhaps more messy, colorful and informal.
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