The audiovisual term refers to the different devices in which human vision and hearing intervene jointly. Sometimes the name image and sound is used to refer to the audiovisual world.
The historical origin of the audiovisual
Audiovisual media began to be talked about at the end of the 1920s when films stopped being silent. From the 50s, television became a means of mass communication and the concept of audiovisual language was coined, since the perception of the audible and the visual is simultaneous.
The audiovisual language of cinema was initially conceived for entertainment, but in a few years it demonstrated its potential as a propaganda tool and both the Soviet Union and the United States encouraged cinema with a political purpose.
The audiovisual industry was born in Hollywood and since the 1920s it has not stopped evolving through the large film studios.
Audiovisual production of a film
A film tells a story through images and words, but its elaboration is complex. Thus, audiovisual production consists of three parts: pre-production, production and post-production.
Pre-production begins with a film script that arouses the interest of a film producer who, in turn, is responsible for seeking financing and resources for the script to become a film. In production, the film director is responsible for coordinating all the professionals involved (shooting crew, lighting designers, editors, special effects technicians, machinists, etc.).
Post-production takes place when the filming of the film ends and consists of manipulating the audiovisual material and we speak of video post-production and audio post-production.
Training in the audiovisual world
Many young people are attracted to studies related to image and sound, that is, to the audiovisual world. Normally it is a higher technical degree or a degree in audiovisual communication. Students must familiarize themselves with subjects such as 3D animation, interactive environments, image processing, audiovisual production, audiovisual documentation or image culture, among other subjects. The sphere of audiovisual studies includes fields such as radio, film, television and photojournalism.
Photos: iStock – Haykirdi / Alonso Aguilar
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