The term announcer is the name given to that person who is dedicated to the presentation and announcement of people, situations, advertisements, events in mass media such as radio, television or even in public shows. The voiceover career is an official career in many countries, although it also happens as with many things in the world of entertainment that there are many people who practice it without having the degree or without being fully prepared for it.
Although it may seem like a simple activity, the announcer’s task requires a lot of preparation and dedication, especially with regard to handling the voice, timing, silence and sounds.
The word announcer comes from Latin and literally means the one who speaks. In this sense, there are several derived words, such as interlocutor, booth or ventriloquist.
It is common to find announcers in many television programs, in all radio programs and in many public events in which the presenters are also announcers. One of the most notable characteristics of an announcer is the use of a very particular voice register, with excellent diction, deep tones and great ease in highlighting, accentuating or making each word stand out in a different way. However, it is common for them to occupy a secondary role in many programs since they are not usually seen and remain hidden or off camera.
the radio professional
This professional activity is normally carried out by a journalist. On the radio, the announcer has to read the news, moderate debates or do interviews with all kinds of characters. His voice and language management are his main work tools. Whoever is dedicated to this activity has to read fluently, as if they were telling something completely naturally.
It is convenient that this professional has a suggestive voice and clear diction. With respect to language, in most cases a standard modality of a language is used and no jargon or vulgar or colloquial expressions are used. To carry out his work, the announcer normally resorts to a script in which the different sections of the program are indicated.
television voice
In this means of communication all the characteristics of the radio can be applied. However, as it is a visual medium, it is necessary for the announcer to have a good image in front of the cameras.
In television, the use of the word announcer is not common, since the term presenter is used more.
Sports announcers are part of the show
Sport is a spectacle and to talk about it it is very convenient for the presenter to incorporate a passionate element in his narration. The professionals don’t just describe what’s going on in a dispassionate and factual way, they try to energize the show in a vibrant and energetic way.
Sports announcers have to be agile in their assessments, original in the description of the plays and quick when analyzing the events of a match or sporting event. These qualities are especially important on the radio, since the listener must see the sports discipline through the words of the announcer.
In the world of football, these professionals resort to exclamations and shouts full of emotional intensity and a simple goal can become a gooooool full of energy and vitality.
Because each announcer or presenter handles a particular register of voice and their way of expressing themselves, it is easy to distinguish each one after listening to them for a while. The announcers are very important with regard to the presentation of programs, events, as well as issues such as advertisements, phenomena for which they are usually called for having much more capacity to attract the public’s attention. Broadcasters may also be tasked with translating live from one language to another and getting the same ideas communicated.
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