If you were looking for the best information about what a survey and all its features, good news! you came to the right place.
In this post we will detail what you need to know about this tool to complement your academic worksyour researchand even in your thesis!
Survey: What is it and what is it for?
Next, we will tell you in detail what a survey is. The survey is a tool and a technique that is carried out through the application of a questionnaire, in a certain sample of people.
The survey can provide you with information about the behaviors, attitudes and opinions of the citizens to be investigated.
It is used to discover a solution to a problem or to test a hypothesis, also to identify and interpret in the most methodical way possible.
The data is obtained through procedures that are already standardized, with the objective that each person surveyed can answer the questions under equal conditions. This avoids opinions that are biased, which could influence the results of the study or research.
This tool is one of the most used in market research work, because it manages to obtain real information directly from consumers.
This questionnaire can be done on paper, although with the advent of new tools, such as technology. It is more common to prepare an online questionnaire and distribute it through different digital media such as email, social networks, QR code or URLs.
Survey Features
The need for research or to observe facts about a certain situation will lead you to do a survey. To collect information with this tool. What do you need to do it?
Firstyou are going to delimit a sample made up of a series of individuals who have similar characteristics, this will give you a reference about what you want to know about a larger population.
For examplea sample related to voters is obtained before an election, in order to know what citizens think about the candidates.
Today more than ever you need to know what people want, not just a service or a brand, but also about the behavior of human beings in general, their needs and their preferences.
The polls They can be of different shapes and have a wide variety of purposes, but they all have certain characteristics that they share. Remember that in a sample people are not randomly selected, or volunteers to participate.
Each individual in the population has a known and similar reality to be selected. in this way, the results can be reported reliably.
The information is collected through questions. The intent of the survey is not to define or describe the particular individuals that make up the sample.
The aim is to define a profile of the statistical population and the results of said survey are presented in the form of statistical graphs, tables and summaries.
sample size you need
That will totally depend on the reliability you are looking for and how you use the results.
Consequently, there is no sample size that is used in a survey as a rule. Even so, several researchers claim that a moderate sample size is more than sufficient for most needs.
For example, national surveys generally use samples of approximately 1,500 people, in order to reflect national opinions and attitudes. This achieves precise estimates, since they reflect different types of characteristics of the general population within a small margin of error.
Surveys also provide a very important source of knowledge on economic, social, political or psychological issues.
How to apply the survey in research?
The process by which you obtain the information and/or data is fundamental and transcendental. The survey must ensure that the information we collect is accurate and accurate and you can use it.
Do not use false information
This means that it is manipulated or that it presents biases. For example, the answer cannot be included by you, that you are the creator of the survey or they cannot be biased. You always have to keep in mind that it will be developed and applied to humans.
It is a technical instrument
It presents an ideological position of the researcher, which is directly related to the place and also to how the research object is built. But, you must also prioritize certain aspects over others.
For this reason, it is essential that you be rigorous, and at the same time take into account the nature of the methodology.
It is essential that as a researcher you respond and comply with the basic commitments. There are several of them that you must ensure and respect:
confidentiality of identity. You have to faithfully take care of the identity of the people who participate in your study.
You must treat the information with a serious profile.
You cannot transfer contact and personal information to third parties.
Always keep this in mind, since it is very easy to fall into violations without even being aware of it. Sometimes, it can happen to you due to the inexperience of designing, preparing and analyzing this data.
Do you need help to do your survey?
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